2020 如何使用PropellerAds啟動你的第一個網路廣告(How to launch your first campaign with PropellerAds)


PropellerAds
PropellerAds 是全球最大的廣告網絡之一,也是獲得高質量潛在客戶的廣告平台

除了可以將你的廣告放送給潛在客群,若你是網站所有者,也可以透過流量來源和網絡通過其全球移動和網絡廣告資源獲利。

本教程將幫助你快速上手

了解如何開始你的首個廣告活動

在登錄廣告主賬戶時你會看到一個“創建廣告活動campaign”的按鈕面板

就在屏幕的右上角

讓我們在活動名稱字段中鍵入“首個活動create campaign”

現在可以選擇廣告形式了對於你的首個活動我們建議

試試推送通知

推送通知是一種通用的廣告格式適用於任何類型的產品、服務以及CPA Offer

這種形式提供了廣泛的內容營銷可能性

無論是Offer、公告網站更新還是品牌知名度活動

推送通知的具體工作形式將是一則簡短的消息帶有一個圖標

其會出現在客戶的瀏覽器或移動設備中

下面是移動端推送通知在客戶設備上的具體展示形式

然後我們再來看看定價模式

如果你之前沒有做過類似工作那就選用CPC 定價模型吧- 這表示你只需

為廣告的實際點擊付費另一個選項是CPM

即每千次展示成本我們建議如果你的廣告素材表現優異的話可以使用該模式

現在我們來設置追踪和廣告頻率

這是最重要的字段- 目標URL 你應在此處將需推廣的Offer

著陸頁鏈接複製進去

請注意你可在本字段下方找到可被添加至目標URL 中的Token 列表

我們強烈建議使用clickid 參數將轉化回傳(postback)給我們

你可在視頻下方的鏈接中查看更多有關如何設置追踪的信息

頻率/上限是用戶可在某個時段內看到廣告的次數

如果你正在設置自己的首個廣告活動那隻需將頻率設置為默認值即可

每24 小時3 次是最佳設置適用於大多數廣告活動

現在是完成最具挑戰性的任務的時候了選擇合適的素材、標題和描述:)

對於首個廣告活動我們建議創建並上傳2-3 種不同的素材

分辨率為192 x 192 像素的JPG、PNG 或GIF 圖像適用於移動端屏幕

360 * 240 像素的則適用於台式機和平板電腦
PropellerAds

廣告信息中應包含標題(最多30 個字符)

以及描述(最多40個字符)

在添加了素材和文本後我們就可以處理下一部分工作- 流量選項了

在這裡你需要選擇“所有流量” 或“僅限優質流量”

優質流量是精華中的精華來自最優秀的網站

新聞媒體、社交媒體網站以及其他流行的細分(利基)網絡資源

這是質量極高的推送流流量能夠確保較高的轉化率

另一方面它的價格也比普通流量更高所以在首個活動中

我們建議使用“所有流量”而不是優質流量

此外你也可以看到這裡還有包含代理流量(broker traffic)選項

你可以在活動開始前取消勾選該選項但如果你所獲得的流量比預想的少

也可以重新勾選

用戶活動- 根據多年來收集到的海量數據我們可以預測用戶活動水平

這其實是一個非常精細的算法

會將用戶的“新鮮”程度其看到廣告的頻率他們點擊廣告的頻率

以及眾多其他變量考慮在內這些因素將幫助我們評估用戶

會以何種方式同你的廣告互動

出於測試目的我們建議使用“高用戶活動”以獲得更準確的結果

來更好地了解Offer 表現情況你可以在之後的視頻中進一步了解

用戶活動功能或查看視頻描述文本以找到相關文章

讓我們繼續了解競價和自動優化

你可以選擇啟用推送活動的自動優化功能

目標CPA 是對活動的自動優化這些活動將根據要求的每次轉化價格進行

你只需設置所需的每次轉換價格系統會自動調整競價

同時展示各個發布方位置(zone)的表現情況

目標CPA 將助你實現廣告活動的優化工作並以特定的價格推動轉化

雖無需人工干預即可自動進行

但會在無效或過於昂貴的流量上花費額外的資金

所以我們建議將目標CPA 與你的Offer Payout 設置為相同的值

請注意該選項僅會在你完成了轉化率追踪設置後可用

在“國家與競價”部分你應該選擇適合你Offer 的目標

然後設置你願意支付的流量價格

你還可以在流量預估器中查看這些數字

隨所設CPC 價格進行變化的趨勢

在下列字段中你需要設置廣告活動的每日預算和總預算

最小金額是10 美元但請注意低於30 美元的預算可能會出現超支情況

“受眾”選項卡用於設置再營銷活動所以我們現在不需要它

在“活動計劃”中你可以根據所選時區選擇廣告的活動時間

請注意向移動端設備進行推送的操作

只會在白天進行具體是早8 點至晚10 點間

接下來是完成最後一步的時候了- 設置目標

完成所有步驟後你可以選擇目標以使其滿足Offer 要求

我們一般建議將目標範圍設置得盡可能小

如果你想在多個國家中選擇多個移動運營商來測試你的Offer

那麼最好是為各個條件建立單獨的活動而不是使用一個活動

來覆蓋多個GEO 和ISP

最後一步是同意我們的條款和條件然後點擊“開始活動Start Campaign”按鈕

Hello and welcome to Propellerads.
My name is Ivan, I’m the team leader of Customer

success team.
And This is a quick tutorial on how to get

your first campaign started.

When you login to your advertiser’s account,
you would see a “create campaign” button panel

on the top right hand side of the screen.

Let’s type in “First campaign” in the
Campaign name field.

Now it’s time to choose the advertising
format. For your very first campaign, we suggest

going with Push Notifications.

Push notifications are a universal ad format
that works with any type of products, services,

and CPA offers. It opens broad possibilities
for content promotion should it be an offer,

announcement, website update, or a brand awareness
campaign.

How Push Notification works?
It is a short alert message with an icon that

appears in your client’s browser or a mobile
device.

Here’s an example of how mobile push notifications
can look on your client’s device:

Moving forward with a pricing model.

If you have no prior experience, stick with
CPC pricing model – it means that you will

pay only for actual clicks on your ad.
Another option is CPM – cost per mille (that

is a thousand impressions). We recommend choosing
this model if you already have well-performing

creatives.

Now let’s set up the tracking and ad frequency.

We come to the most important field – Target
URL. Here you should paste the link to the

landing page of an offer you want to promote.

Please, note that below this field you can
find the list of tokens that can be added

to your target URL. We highly recommend that
you use the clickid parameter to postback

us the conversions. You can read more about
setting up tracking in the links below the

video.

Frequency capping is the number of times a
user sees your ad in the time period. Again,

if you are setting the first campaign, you
can just leave the frequency set to default.

3 times per 24 hours is an optimal setting
for most campaigns.

Now it’s time for the most challenging task:
choosing the right creative, title, and description:)

For your first campaign, we recommend that
you create 2-3 different creatives and upload

JPG, PNG or GIF image formats with resolution
192 x 192 pixels for mobile screens and 360*240

for desktop and tablets.. Ad message should
contain a Title (up to 30 characters) and

a Description (up to 40 characters).

After you add a few creatives and texts, we
can move to the next block – traffic options.

Here you should choose between All traffic
and premium only.

Premium supply is a crème de la crème traffic
from our best websites – news outlets, social

and networking sites, other popular & niche
web resources. This is an extremely quality

Push traffic, and it ensures high conversions.

On the other hand, it is also more expensive
than a regular one, so for the first campaign

we suggest using All traffic rather than premium.

Also you can see the Include brocker traffic
option right here. You can untick the box

at the start of your campaign and enable it
if the volume of traffic you receive is less

than you need.

User activity: Based on immense data, collected
over the years, we can predict user activity

level. It’s actually a very sophisticated
algorithm that takes into consideration how

“fresh” the user is, how often he/she
sees ads, and how often he/she clicks the

ads and a great many other variables that
allow us to estimate how this specific user

will interact with your ads.

For the purpose of testing, we recommend using
High user activity to get more accurate results

on how your offer is performing.
You can learn more about User activities in

our upcoming videos or check description box
of the video to find related articles.

Let’s continue with bidding and auto-optimization.

You have an option to enable the auto-optimization
of your Push campaign.

…Target CPA is automatic optimization of
campaigns performed according to the required

price per conversion. You just set the desired
price per conversion, and the system automatically

adjusts the bid, while indicating how each
zone is performing.

With Target CPA you are getting campaigns
optimized to drive conversions at a certain

cost; automation without manual interference
and spending extra money on traffic that is

not effective or too expensive. So we suggest
that the Target CPA is equal to your offer

payout.
Please, note that the option is only available

if you set up the conversion tracking.

In the Countries & Bid section, you should
choose the targeting appropriate for your

offer.
And set the price of traffic you are ready

to pay. You can also check how the numbers
in the traffic Estimator change depending

on the CPC price you set.

In the following fields you need to set the
daily and overall budgets for your campaign.

The minimal numbers are 10 US Dollars, but
please note that budgets below $30 might be

exceeded.

Audience tab is used for setting retargeting
campaigns, so we don’t need it for now.

And in Campaign Schedule you can select the
hours when your ads will be active according

to the selected time zone. Note that push
notifications to the mobile devices are sent

only in day time, during 8 a.m. and 10 p.m.

Time for our last step – setting up the targeting.

After all these steps, you can choose the
Targeting that match the requirements of your

offer.
The general advice here is to make the Targetings

as narrow as possible.

If, f.e. You want to test your offer for several
countries and select several Mobile operators,

it would be a good idea to create a new campaign
for each slice instead of running one campaign

for multiple geos and ISPs.

The last step is to agree to our terms and
conditions and hit the Start Campaign Button.
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